PLANNING: AUDIENCE RESEARCH

TASK 1:
PLANNING:  RESEARCH YOUR TARGET AUDIENCE You could do a mind map, a questionnaire, a poster like we did last year. Discuss all three products not just your video.
Suggestions for a Questionnare: a minimum sample of 20. Can you obtain a bigger sample using an online forum? Present quantitative data as pie or bar charts or similar. Present qualitative date appropriately.

1. Are you male/female?

2. How old are you?

3. What genre of music do you listen to? Indie/Pop/Dance/Rap/Rock/Country/Other

4. How do you listen to music? Cd/Radio/MP3/Internet/Other

5. Which do you prefer? Cd/Downloads

6. How important is the album/single cover to you? Very /somewhat /not

7. What sites do you download music from? iTunes/YouTube/Spotify/Other

8. Do you watch live music? Yes/No

9. Do you watch music television shows? Yes/No. If yes, circle which: The Hits, Viva, MTV, other

10. Does the music video effect your opinion of a song? Yes/no/Sometimes

11. Do you think downloading music a problem? Yes/No  
12. Circle if you use these to view music videos: My Space, YouTube, MSN video, other