'Media representations are complex, not simple and straightforward.' How far do you agree with this statement in relation to the collective group that you have studied.'
Use the strategies practised in class today using this model answer:
- 'I have studied collective identity in relation to British Asian collective identity.
- Identify the key terms: 'By representation, I understand that representations are always mediated....'
- I will argue that British Asian identity is 'complex' because British Asian identities encompass a range of hybrid identities rather than one homogenous identity. This is explained by both a film character and a Times journalist. A teenage Glaswegian second-generation Muslim Tahara (Ae Fond Kiss, Ken Loach 2004) lucidly makes the case for the complexity of hybrid identity when she describes herself as....Secondly, Sathnan Sangheera writing on the threatened closure of the BBC Asian network that he is not sad to see it fold as 'The idea of a BBC radio station dedicated to an “Asian” community has always struck me as a little odd, when those Asians speak many different languages, come from vastly different socio-economic backgrounds and exhibit hugely different degrees of integration. To suggest that an 80-year-old Bangladeshi immigrant who doesn’t speak English and enjoys religious chants would want to listen to the same thing as a 14-year-old third-generation Hindu who doesn’t speak Hindi and enjoys Pixie Lott is as daft as expecting the whole of Britain to listen to Radio 1.'
- Outline the media platforms that you will use 'I intend to use a variety of media sources across at least 5 platforms but my major focus will be...'
- Set out your approach: 'In this essay, I intend to use texts such as...' (chronological order)
- Refer to theoretical frameworks: 'In the course of my response I will draw on research and theoretical frameworks that have illuminated texts, such as Dick Hebdige on subcultures, Roland Barthes on semitioc codes, Gramschi on hegemony and media, Erving Goffman (The Presentation of Self In Everyday Life, 1959), Foucault (1975 Discipline and Punish) on regimes of power and theorists on new media's contribution to identity formation such as Michael Wesch (Digital Ethnography 2007).
- Use discourse markers
- Use topic sentences
- Refer to the future (trends)
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