Tuesday, 11 February 2014

WHAT IS A DIGIPACK?

Define the product, then illustrate it

Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.
Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.
Digipacks have pros and cons:
They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.
(Source: About.com Music Careers)
Source: Groovehouse











Analyse a digipack

Here is a simple example in a Slideshare 
and here is a more complex one.
Completed analysis: Max
You may explain why a digipack works hard to promote the band / star :
 

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