In class, we have answered an interactive quiz, made a demo trailer and studied Film Education materials on trailers (what they are, why they are produced, who they are aimed at, how they help fill cinemas, where they are shown and when they are released).
Below is the quiz on the website Film Education on film trailer codes and conventions which helped me think carefully about what I had learned about this genre.
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| Source: Film Education |
· What trailers are – based on the trailer for The
Hunger Games: Mockingjay Part 1 and supported by a downloadable PDF
worksheet, students consider definitions of a trailer and reflect on how
trailers fit within a film distributor’s marketing campaign.
·
Why trailers are produced – based on the trailers for Jupiter Ascending Avengers: Age of
Ultron and Whiplash, an
activity designed to explore the purpose of trailers in terms of raising
audience awareness and interest in a film.
· Who trailers are aimed at – based on the trailers for Trash, The Theory of Everything and The Second Best Exotic Marigold Holtel and supported by a
downloadable PDF worksheet, an
activity to explore how film distributors produce trailers aimed at specific
audiences.
· How trailers help fill cinemas – based on the trailers for Hobbit: Battle of Armies, The Imitation Game and Testament of Youth, an activity to learn
about the importance of promoting ‘unique selling points’ (USP) in film
marketing campaigns
· Where trailers are shown – an activity designed to encourage students to reflect on
where trailers are found and how this might impact on audience response -
supported by a downloadable PDF worksheet.
· When trailers are released – based on trailers for Annie,
Exodus: Gods and Kings and The Secret
Service an activity for students to consider how the timing of a trailer’s
release is designed for maximum audience impact.
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