AUDIENCE ADMISSIONS

 Your Evaluation will be marked on specific criteria. Below, I copy those that seem to me to be relevant to your post on audience admissions in 2015. Read the article by Mark Kermode then draw attention to those points that are relevant to your own production, making links to your own production.

Evaluation level 4 (14-20 marks)

• There is an excellent understanding of the forms and conventions used in the production.

Here, you draw attention to how slick, fast-paced, gripping your trailer is and how it can compete with the current and continuing audience fascination for the high production values and slick continuity editing of Hollywood blockbusters, franchises and superhero films. This comment will be useful in Evaluation q.1.

Short film makers will draw attention to another point in the article, the one about independent cinema and how it held its own in the marketplace in 2015. Name some films.

• There is excellent understanding of the role and use of new media in various stages of the production.

Here, you draw attention to the potential of distributing your film online, bypassing traditional cinema release or having simultaneous release, as Netflix did with Beasts of the Nation. Explain how smaller, independent productions use a range of media platforms to raise awareness of the production then provide audiences with the means to view it. This may be part of Evaluation q. 2 on the synergy between parts of your package.

•  There is excellent understanding of the significance of audience feedback.

Here, if you have made a film or trailer about women's issues, or one that features women, or if you are a female production team, you draw attention to the steady presence of women in film in 2015. You link this to appreciative comments (which I am sure will come) about the 'female qualities' in your production.
From The Guardian 
We look at cinema in the year 2015 and note in particular:

• blockbusters / franchises / superhero films
• independent cinema / arthouse cinema 
• Kodak 'saved' so past and present technologies co-exist (35 mm film stock)
• trends such as the advent of laser projection has helped to overcome some of the light-loss issues traditionally associated with stereoscopy. 
• women filmmakers
• trends such as animation: more than any other area of movie-making, animation demonstrates perfectly how the old and the new, past and future, can coexist. Aardman’s Shaun the Sheep finding a firm foothold in the multiplexes, Tomm Moore’s Song of the Sea taking inspiration from the hand-crafted 2D artistry of Ghibli , and Laika studios continuing to blur the line between the physical and the digital with scrungy delights like The Boxtrolls, it’s hard to remember a time when ancient skills and newfangled advances were so intertwined. Inside Out: a possible contender for best film 2016?
• trends such as simultaneous release (theatrical and Netflix) Beasts of No Nation
• for example, Ben Wheatley’s ground-breaking A Field in England, released simultaneously across a range of platforms (free-to-air TV, video-on-demand, DVD, cinemas) “enabling viewers to decide how, where and when to view the film”.

 PREP Write about current cinema admissions (what films are being made and what people are watching). State that you read the article above and that there were trends like those in blue above. Then explain that you looked at Pearl and Dean's audience admissions and that these reflected what the article stated. Screen shot P & D's figures for July, September and October. (link here)