We have gone over the many, many ways in which audiences are segemented and analysed and talked about!
But in the end, you need to come up with this:
Who is your film aimed at ?
and
How are you targeting them?
Make a PhotoShop or Powerpoint (or a collage tool) following in the footsteps of NME's audience profile. Make it afresh: draw on images that are new, films that are just being released now.
Underneath it, write up who your target audience is likely to be.
Current films that RISK viewers are likely to be watching?
Current films that 99% viewers are likely to be watching?
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