It can be valuable for film projects to already have
audience recognition from books or plays or the lives of well-known people.
This is often referred to as a film project being ‘pre-branded’. One of the
strongest ways a film can be pre-branded is if it is a sequel to a previously
released film. Having a film based on a recognisable existing property is thought
to reduce the risk in an uncertain business.
Some commentators feel that cinema is suffering from too
many pre-branded feature films. They feel that there is a loss of creativity in
many of the big budget films that are made nowadays. A number of observers have
noted that more and more big budget high box office films are sequels, prequels
or remakes. They argue that, though this may be OK in the short term, it means
that movies may end up being less appealing to audiences in the long term. You
may wish to follow these arguments further: some suitable
links are provided below (including the original source for the infographic shown below).
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