WHERE ARE TRAILERS SHOWN?

Trailers are shown at cinemas, on TV and online with poster campaigns and radio campaigns. Most trailer sites and official film websites often carry trailers that have been cut for a general audience and are suitable for viewers of any age, whereas trailers shown in cinema usually correspond to the classification of the film being screened. 
Using Film Space's resources, we discussed the questions below in class and came to the following conclusions. 

• I prefer to see trailers at the cinema because they are uncut (unlike tv trailers which reach more general audiences), they are projected on a big screen and with Dolby surround sound. 

• Cinematic exhibition offers the best space for trailers. People watching trailers in cinema are in the zone and can watch uninterrupted by family, friends, phone calls and distractions. Cinema is more of a social event, which is fun, especially special spaces such as Curzon cinemas offer, with their bars, double Pullman seats and ambiance. Before I saw Their Finest at the Curzon last week, I had viewed the trailer on the BBC Films website to check it out. I could share the trailer with the person that I was planning to see the film with. The website also pointed me to other similar BBC films and as a result, I watched Woman In Gold.

• I do watch trailers on sites such as iTunes Trailers or film websites to make decisions on whether or not I would like to see them. Recently, I have watched trailers on Netflix. On advantage is that you can see the trailer several times as you have control over viewing. For example, I watched The Ghost in the Shell several times because the VFX fascinated me. I know that it will be even more dramatic on the wide screen, however.
• Cinematic exhibition is more expensive, so younger audiences who watch online are more likely to access trailers online, too. 
• TV trailers may be cut to accommodate general audiences and it is harder to concentrate on them if there are distractions. DVD trailers are often seen as a nuisance with viewers fast-forwarding through them to reach the main film. However, the trailer is there forever to attract whoever uses the DVD, unlike the cinema experience.
• Trailers shared / referenced on social media such as Twitter allow viewers to comment in writing on them and join in discussions about the prospective film. Posting links to trailers significantly boosts viewing figures. However, unofficial uploads of trailers to user-generated websites (e.g. YouTube) break copyright.