PLANNING: AUDIENCE PROFILE

PREP & CLASSWORK: 3 parts to this: the audience profile, the SoundCloud explaining it, the research. Complete by the end of the w/e please.
Your SoundCloud is embedded and looks like the above on your blog.

Who would be the audience for your media production?

• Consider the age and gender of your target audience. Link this to the content and style of your product. 
• Devise a reader profile for your magazine: create a colourful graphic page with all the relevant information about your target reader, like the one made by NME or Bauer Media for Empire magazine. 
• NME reader profile 
• NME reader profile PDF 

PLANNING: HOW BRANDS PROFILE AUDIENCES

You can learn a lot about audience profiling from the professionals: for instance, BARB collects audience research for television audiences (=what audiences like), whilst BoxOffice Mojo shows figures for film viewing. 

All brands profile audiences; Bauer Media, for example, profiles the audience for Empire Magazine: 

PLANNING OUR VIEWER PROFILE

Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.

Today I started making outline notes about what my target audience for Out Of Sight was like:

Age group: 18-40+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,

They are likey to see at the cinema: Twilight, Inception,Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham 1,2,3,  Law Abiding Citizen, Angels and Demons, Public Enemies, Road To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster No.1

In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge

Clothes: H & M, River Island, Fat Face, Top Shop

Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book for conecting to friends

Step 2: Collect internet images of some of these ideas above. Make a folder for the images so that they are all together and ready for next lesson when we will make a collage in Photo Shop, as in the example below.

Lewis Harland: audience profile for Out Of Sight 2012

Will Wright: audience profile for The Black Rose 2012