THE BRIEF
Brief 1. A promotion package for the release of an album, to include a music promo video, together
with two of the following three options:
a website homepage for the band;
a digipak for the album’s release;
a magazine advertisement for the digipak.
All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be available in the support materials. For music video, permission should be sought from the artist for use of the audio track.
RESEARCH INTO THE GENRE
You must prove on your blog that you have researched all aspects of the genres covered (music video, digipack, magazine advertisements) and you must present your research in inventive ways that show your grasp of the innovative platform that blogs offer in terms of dynamic, interactive technology: images, voiceovers, videos, YouTube links, animatics, Prezis and so on.
Research proves that you understand genre codes & conventions. Then you need to plan and construct your own work!
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