What is Collective Identity?
- An individual's sense of belonging to a group; part of their personal identity
- Communities formed from shared identity: age, gender, ethnicity, cultural values, sexual orientation, political affiliation
- Representation: the way in which reality is mediated or 're-presented' to us
- Not just how mainstream media represents us but also how we represent ourselves. For example, how do we construct our own identity on FaceBook?
Michael Wesch
- ethnography of YouTube
- analysis of the community
- analysis of cultural phenomenon
No comments:
Post a Comment