EVALUATION Q.3 FEEDBACK

Today we study what the OCR examiners have to report about student work on Evaluation question 3:

                       OCR Report to Centres June 2013

So, next we consider how best to tackle our own answer to Evaluation q.3.
We start by considering recent feedback received from focus groups / target audiences.

• We present the information using a tool such as 'Explain Everything'.

• Feedback includes a reference to target audience expectations (Blumler and Katz, 1972). 

• Use MediaKnowall such as its explanation of how audiences are constructed to remind yourself about audience theory: audiences feel engaged when they can identify with texts which reflect their concerns.

Bibliography
Katz, Elihu, Jay G. Blumler, and Michael Gurevitch. "Uses and Gratifications Research."The Public Opinion Quarterly 4th ser. 37 (1973–1974): 509-23. JSTOR. Web. 14 Oct. 2011. 
<http://jstor.org/stable/2747854>.
The Uses and Gratifications model of audience behaviour: